The idea is the easy part
Ideas get the attention. Outcomes get celebrated. But most of the work is the 95% in between. Strategy. Creative. Campaigns. Websites. Data. Project management. Teams. Product launches.
And yup…even the occasional, overly complicated spreadsheet — because somebody’s gotta figure out what the hell all that data is actually saying.
been at it for more than fifteen years.
Agency. In-house. And even my own shop for a while.
I've been the creative director in the room, the guy behind the camera, the person presenting the idea, defending the budget, managing the team, and — more times than I'd probably like to admit — the one fixing the whole thing at 11:30 at night.
give a fu**.
know what good looks like.
understand the business side.
still know how to do the damn thing.
I’ve won work. Lost work. Made some great calls and a few I wouldn’t make again.
That’s experience. Not having all the answers — but knowing what matters, what doesn’t, and when something still isn’t good enough.
I’m not especially interested in being a thought leader. I like solving hard problems with good people and making work we’re proud to put our names on.
Most of all, I care about the process, the people trusting me with it, and what happens after we put it out into the world.
still trying to figure it all out
Somewhere between the Marine Corps and a BFA in Advertising from Ringling College of Art and Design, I ended up making things for brands.
Along the way I’ve learned how to lead people, manage projects and budgets, read the room, defend an idea, kill one when it isn’t working, and own what happens next.
These days, I’m most interested in the projects and brands that still require real taste, human judgment, genuine curiosity, lived context, and someone willing to take responsibility for both the decisions and the outcomes.
I’m still learning. I hope I always am.
But fifteen-plus years in, I know enough to help good people make better decisions and better work.
That still feels worth doing.
